I make
technical tutorials
I turn complex developer tools into content people actually understand. Developer-facing content, built and verified by someone who ships the code first.
I'm Theo.
I write the tutorials, build the demos, and make the videos that help engineers adopt new tools — then I make sure the right people find them. Currently on the marketing team at Strapi; independently I run a small studio doing the same for other developer-tool companies.
The thread through all of it: I run the code before I write about it, and I write for the person on the other side of the screen trying to get something working.
- Role
Marketing & Developer Content — Strapi
Technical content, SEO, newsletter (Logbook), social, and DevRel for the leading open-source headless CMS.
- Studio
Technical Growth Lab
My independent studio — AI-accelerated, human-verified developer content for SaaS and dev-tool companies.
- Series
Top 100 TypeScript Interview Questions
An ongoing LinkedIn series breaking down TypeScript for working engineers.
- Channel
Developer content on YouTube
Tutorials and walkthroughs on Strapi, Next.js, and the modern web stack.
Everything between the idea and the developer who needs it.
One person, the full pipeline — researched, built, written, shipped, and distributed.
Long-form tutorials, integration guides, migration playbooks, and reference docs — written by someone who runs the code before publishing. Every snippet is tested, every step verified.
Tutorials, guides, and docs that get developers to a working result.
Next.js + Strapi builds, sample applications, and reproducible starter repositories. The kind of code that turns a 'how do I' into a 'here, clone this'.
Working demos, starter repos, and code samples that back the words.
Keyword and SERP research for technical audiences, on-page optimisation, content-gap analysis, and internal linking — structured so the work compounds instead of decaying.
Content that ranks for the queries engineers actually search.
Community engagement, social distribution, launch support, and the unglamorous work of answering questions in the threads where adoption is actually decided.
Showing up where developers are, as a credible practitioner.
Editorial calendars, newsletter writing (I run Strapi's Logbook), repurposing long-form into LinkedIn and X, and AI-assisted distribution workflows that keep a small team shipping.
Newsletters, social, and campaigns tuned for a technical crowd.
Published author on Educative.io. I design project-first courses where learners build something real from the first lesson rather than wading through theory.
Hands-on, project-based learning for working developers.
Project-first courses on Educative.io.
No theory marathons. You build something real from the first lesson and end with a project you can actually run.
Build a Location Tracker using Leaflet, React.js and Express.js
A project-based course that walks through building a full location-tracking app — interactive maps on the front end with Leaflet, a React UI, and an Express back end tying it together.
Build a Random Quote Chrome Extension
A hands-on build of a Chrome extension from scratch — manifest, popup UI, and the browser-extension APIs — ending with something you can actually load and use.
Kind words from amazing people
On YouTube
Long-form tutorials and walkthroughs — Strapi integrations, Next.js builds, and the tools I use day to day.
Watch on YouTubeHave something that needs explaining?
Whether it's a tutorial, a launch, a course, or an ongoing content engine — if it's developer-facing, I can help. Tell me what you're building.