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Let's talk →theodore.creates
Developer Educator & Technical Content Engineer

I make
technical tutorials

StrapiNext.jsTypeScriptReactEducative.ioTechnical Growth Lab
Technical Writing/
Developer SEO/
Content Engineering/
DevRel/
Courses/
Newsletters/
YouTube/
Migration Guides/
Technical Writing/
Developer SEO/
Content Engineering/
DevRel/
Courses/
Newsletters/
YouTube/
Migration Guides/
Who's writing

I'm Theo.

AI slop is everywhere! So much content is written by someone who's never run the code, for no one in particular.

I'm Theo, and I work the opposite way. I write the content, build the demos, and make the videos that help engineers adopt new tools, then get them in front of the right people. In summary, I write for SEO, GEO, and AEO. But most importantly, for humans.

Currently on the marketing team at Strapi. Independently, I run a studio doing the same for other dev-tool companies — because AI can draft, but it can't judge. That judgment is the work.

The thread through all of it: I run the code before I write about it, and I write for the person on the other side of the screen trying to get something working.

Selected work
  • Role

    Marketing & Developer Content — Strapi

    Technical content, SEO, newsletter (Logbook), social, and DevRel for the leading open-source headless CMS.

  • Studio

    Technical Growth Lab

    My independent studio — AI-accelerated, human-verified developer content for SaaS and dev-tool companies.

  • Series

    Top 100 TypeScript Interview Questions

    An ongoing LinkedIn series breaking down TypeScript for working engineers.

  • Channel

    Developer content on YouTube

    Tutorials and walkthroughs on Strapi, Next.js, and the modern web stack.

What I do

Everything between the idea and the developer who needs it.

One person, the full pipeline — researched, built, written, shipped, and distributed.

Long-form tutorials, integration guides, migration playbooks, and reference docs — written by someone who runs the code before publishing. Every snippet is tested, every step verified.

Tutorials, guides, and docs that get developers to a working result.

Next.js + Strapi builds, sample applications, and reproducible starter repositories. The kind of code that turns a 'how do I' into a 'here, clone this'.

Working demos, starter repos, and code samples that back the words.

Keyword and SERP research for technical audiences, on-page optimisation, content-gap analysis, and internal linking — structured so the work compounds instead of decaying.

Content that ranks for the queries engineers actually search.

Community engagement, social distribution, launch support, and the unglamorous work of answering questions in the threads where adoption is actually decided.

Showing up where developers are, as a credible practitioner.

Editorial calendars, newsletter writing (I run Strapi's Logbook), repurposing long-form into LinkedIn and X, and AI-assisted distribution workflows that keep a small team shipping.

Newsletters, social, and campaigns tuned for a technical crowd.

Published author on Educative.io. I design project-first courses where learners build something real from the first lesson rather than wading through theory.

Hands-on, project-based learning for working developers.

What people say

Kind words from amazing people

Video

On YouTube

Long-form tutorials and walkthroughs — Technical writing, Ai engineering, Strapi integrations, Next.js builds, and the tools I use day to day.

Watch on YouTube
Short-form

Quick takes from the studio

Bite-sized breakdowns of developer tools, patterns, and ideas. Each one built to be useful in under a minute.

On stage

Talks & speaking

Conferences, meetups, and community events where I spoke about developer experience, technical writing, and open-source.

Strapi

Automation for Teams

A talk on how automation in modern development workflows eliminates repetitive tasks, compounds developer productivity, and frees teams to focus on what actually matters.

2025Europe
GDG FUTO — Back to School

Strive Beyond Limits

Keynote at GDG FUTO's Back to School event for students at the Federal University of Technology, Owerri on gaining real experience, building skills, and betting on yourself early in your career.

Feb 22, 2025SEET Complex, FUTO
Silicon Delta

Now That AI Is Here, What Next?

A live conversation on tech, AI, and the roadmap to the future. Co-hosted with Philemon Ukane (CEO, EASE.LAB Africa). Covered how developers and communities should orient themselves in an AI-saturated world.

Sep 27, 2025X Spaces
Strapi 5 Launch Party × Hackathon Nigeria

How Strapi Empowers Developers

A deep dive into Strapi's flexibility, customization power, and seamless third-party integrations. Delivered at Nigeria's Strapi 5 launch event in Port Harcourt.

Oct 19, 2024Silicon Delta Hub, Port Harcourt
GDSC FUTO — Info Session

Getting Started with Technical Writing

Tips and strategies for aspiring technical writers, covering the craft of clear communication, how to break into the field, and building a career at the intersection of engineering and writing.

Aug 31, 2024FUTO CAFE
Contact

Let's work!

Have something that needs explaining? Whether it's a tutorial, documentation, a video, or an ongoing content engine — if it's developer-facing, I can help. Tell me what you're building.